Best ChatGPT Rank Tracker Tools in 2026: 10 Tested & Compared

Quick answer

If you just want the short version: RankBits is the best all-round ChatGPT rank tracker for most teams in 2026 — it’s the only tool on this list with a genuinely usable free-forever plan, it checks up to 14 AI engines and search sources (ChatGPT, ChatGPT Pro, Perplexity, Gemini, Gemini Pro, Claude, Claude Pro, Google AI Mode, Google AI Overviews, Google Search, Bing Search, Bing Copilot, Exa, and Tavily), and its paid plans start at $49/month instead of the $99–$699/month most competitors charge for comparable depth.

Otterly.ai is the cheapest way to dip a toe in at $29/mo, but the jump to $189/mo for actual usability hurts — and we tested their free scan. It was bad. Profound and Peec AI are strong if budget isn’t the constraint. Xofu is outstanding for bottom-of-funnel, purchase-intent tracking specifically. Semrush AI Toolkit and Ahrefs Brand Radar only make sense if you already pay for the parent SEO suite.

Below is the full breakdown — real pricing, real limitations, and public scan reports you can click through yourself instead of taking our word for it.

See how ChatGPT talks about your brand right now: Run a free RankBits scan →

Why “ChatGPT rank tracking” is suddenly a category

ChatGPT crossed 900 million weekly active users in February 2026, and Sensor Tower data reported by Reuters put it over 1 billion monthly active users by June 2026 — the fastest consumer app in history to hit that mark. OpenAI confirmed ChatGPT handles over 2.5 billion prompts per day.

But the bigger story is what this did to search:

~60% of organic traffic now originates from AI responses rather than traditional search results (KIME, April 2026)
Google’s AI Overviews reach roughly 2.5 billion people a month
37% of consumers now start a search with an AI tool instead of Google
A 2026 measurement study found that nearly 30% of domains cited in Google AI Overviews didn’t even appear on the first page of organic results for the same query

That last stat is the killer. A #1 Google ranking no longer guarantees your brand shows up when someone asks ChatGPT “what’s the best [category] tool.” Traditional rank tracking and AI visibility have already diverged — and they’re not coming back together.

A “ChatGPT rank tracker” (also called an AI visibility tool, GEO tool, or AEO platform) automates the only thing that actually works here: it sends a realistic set of prompts to ChatGPT and other AI engines on a schedule, checks whether your brand is mentioned, whether your site is cited/linked, where you rank against named competitors, and which pages are getting pulled in as sources — so you can fix the gaps instead of guessing.

What to look for before you buy

We tested and researched every tool below against the same checklist:

Criterion	Why It Matters
Engine coverage	ChatGPT alone isn’t enough anymore. Perplexity, Gemini, Claude, Google AI Mode/Overviews, and Copilot all send meaningful, distinct traffic. A tool locked to one engine underreports your real exposure.
Real prompts, not just keywords	You want to see the exact conversational questions people ask, not a repurposed keyword list. AI engines respond to natural language, not search queries.
Citation tracking, not just mentions	Being named by an LLM is nice; being linked as a source is what drives clicks. The best tools separate the two metrics — and show you the URL-by-URL breakdown.
Competitor benchmarking	A score in a vacuum is useless. You need to see who’s winning the same prompts and by how much.
Honest, transparent pricing	Several tools in this space bury real cost behind “custom pricing” or per-index add-ons that only reveal themselves after a sales call. If you can’t see the price before booking a demo, budget for 2–3x what you expect.
A free way to try it	A 14-day trial that requires a credit card isn’t the same as being able to run a real scan for free, right now, with real data.
Actionability	Dashboards tell you the score dropped. Good tools tell you which pages to fix and which prompts to target.

Quick comparison table

Tool	Entry price	Free plan	Engines tracked	Prompts (entry tier)	API included	Best for
RankBits	Free / $49/mo	✅ Forever	Up to 14	5 (free) / 20 (Starter)	✅ All plans	Solofounders, small teams, best value
Otterly.ai	$29/mo	❌ (14-day trial)	~5	15	❌	Budget multi-engine monitoring
Peec AI	~$95/mo	❌	3 (+add-ons)	50	Limited	Agencies, multilingual (115+ languages)
Profound	$99/mo	❌	1 (ChatGPT only)	50	❌ (Enterprise only)	Fortune 500, enterprise compliance
Xofu	Free / $99/mo	✅ (limited)	~3	Varies	❌	BOFU purchase-intent tracking
SE Ranking Visible	$189/mo	❌ (14-day trial)	5	~50	✅	Agencies, white-label reporting
ZipTie	$69/mo	❌ (14-day trial)	3	500 checks	❌	Technical SEO + content optimization
Semrush AI Toolkit	$99/mo add-on	❌	5+	~50	❌ (Advanced tier)	Existing Semrush users
Ahrefs Brand Radar	$328+/mo effective	❌	6	2,500 checks (shared)	Enterprise only	Ahrefs power users, macro research
Frase	$39/mo	❌ (7-day trial)	2–8 (by tier)	~50 daily	❌	Content teams (tracking + writing + optimization)

Pricing as researched July 2026; always confirm current numbers on each vendor’s pricing page before buying.

The 10 best ChatGPT rank tracker tools in 2026

1. RankBits — Best overall, best value, best free plan

rankbits.com | Starting price: Free forever | Paid plans: From $49/mo

RankBits is the tool we build and use ourselves, so judge the pitch accordingly — but the pricing and coverage numbers below are public and you can verify every one of them on the pricing page.

What makes it stand out against everything else on this list:

A free plan that’s actually usable. 1 brand, 5 prompts, 5 AI engines, 100 AI responses/month, weekly tracking, and a public shareable report — forever, no credit card. Otterly, Peec, Profound, Semrush, and Ahrefs all require a paid plan (or, at best, a time-limited trial) to see real data.
The widest engine coverage at this price. Up to 14 engines and search sources on the Pro plan ($99/month): ChatGPT, ChatGPT Pro, Claude, Claude Pro, Gemini, Gemini Pro, Perplexity, Google AI Mode, Google AI Overviews, Google Search, Bing Search, Bing Copilot, Exa, and Tavily. Profound charges $399–$5,000/month for comparable breadth; Ahrefs charges $699/month just for the AI-index add-on bundle.
Paid-tier AI assistant tracking. RankBits tracks not just free ChatGPT but also ChatGPT Pro ($200/mo tier), Claude Pro, and Gemini Pro responses — something most competitors don’t even attempt. Different model tiers give different answers, and the audience using paid tiers tends to have higher purchase intent.
API access on every plan, including Free, after email verification — most competitors gate the API behind their top enterprise tier.
A recommendation engine, not just a dashboard. Pro plan scans generate a prioritized action plan (visibility gaps, competitor threats, quick wins) with the exact prompts and monthly search volume behind each recommendation — not just a chart telling you the score dropped.
Public, shareable scan reports. Every scan can be shared as a live, search-indexable report — useful for showing clients or stakeholders real data instead of a screenshot. See real examples: CodingFleet demo scan (healthy AI visibility), a brand with near-zero AI visibility (score 0.9/100, 1.8% mention rate), and a no-code category leader (48.5 score, 65.5% mention rate).
Mentions vs. citations, separated. RankBits distinguishes between being named in an answer and being linked as a source — the difference between brand awareness and actual click-through traffic.

Pricing: Free forever → Starter $49/month (3 brands, 20 prompts, 10 engines, 2,400 responses/mo) → Pro $99/month (unlimited brands, 50 prompts, 14 engines, 5,000 responses/mo, daily tracking, extra credits available).

Best for: Solo founders and small teams who want to start free and scale, agencies who need public client-facing reports, and anyone who’s been burned by a competitor’s “book a demo” pricing page.

Honest limitation: It’s a younger product than Profound or Ahrefs, so it doesn’t (yet) have the years of historical benchmarking data those enterprise players have accumulated. If your only requirement is a 5-year trend line, factor that in.

Disclosure: RankBits is our product. Every other tool below is described using publicly available pricing and independent reviews, linked throughout.

Try it free, no credit card: Run your first RankBits scan →

2. Otterly.ai — Cheapest entry point, painful upgrade path

otterly.ai | Starting price: $29/mo | Free trial: 14 days

Otterly is usually the first tool people try because the Lite plan is $29/month. It covers ChatGPT, Google AI Overviews, Perplexity, and Copilot, and its GEO Audit feature is genuinely well designed for a quick SWOT-style read on why you’re not showing up.

The problem is what happens next. Lite gives you 15 tracked prompts — barely enough for a proof of concept. The next tier, Standard, is $189/month for 100 prompts, a 6.5x price jump with no mid-tier option. Pro runs $489–$989/month. Otterly also doesn’t track Claude at all, and there’s no free tier — just a 14-day trial.

We tested Otterly’s free scan ourselves. It was bad. The data was sparse, the competitor analysis was thin, and the overall experience felt like a teaser rather than a useful tool. For a brand making genuine decisions about AI visibility strategy, the Lite plan simply doesn’t give you enough to work with — and the jump to $189/mo is hard to justify when you can get far more coverage from RankBits at $49/mo.

Pricing: Lite $29/mo (15 prompts) → Standard $189/mo (100 prompts) → Pro $489–989/mo (400–1,000 prompts).

Best for: A quick, cheap gut-check on a single brand before committing budget elsewhere. Not recommended for ongoing monitoring unless you’re comfortable with the Standard tier price.

3. Peec AI — Solid mid-market pick, priced for agencies

peec.ai | Starting price: ~$95/mo (€89) | Free trial: Yes

Peec AI is a Berlin-based platform, well-funded ($29M raised), tracking 9+ engines including the long tail (DeepSeek, Llama, Grok) with unlimited seats — a real advantage for agencies juggling multiple client logins. Sentiment analysis and prompt tagging are genuinely useful workflow features most competitors lack.

Its multilingual support is exceptional: 115+ languages for prompt execution and response analysis. If you’re tracking ChatGPT visibility across markets that aren’t English-speaking, no other tool on this list comes close.

The catch: The Starter plan at €89/mo covers only 3 engines. Adding Gemini, Claude, and Google AI Mode costs extra on top of the base price. The effective cost for meaningful multi-engine tracking lands closer to €150–200/mo.

Pricing: Starter ~€89/mo (50 prompts × 3 engines) → Pro ~€199/mo (150 prompts, adds sentiment) → Enterprise ~€500+/mo (350+ prompts). Extra platform coverage costs more.

Best for: Agencies managing several client brands who need unlimited free seats and don’t mind the €89+/month floor. Also excellent for international brands tracking ChatGPT in multiple languages.

4. Profound — Enterprise depth, enterprise pricing

tryprofound.com | Starting price: $99/mo | Free trial: No

Profound raised $155M at a reported $1B valuation in early 2026 and counts Target, Walmart, and Figma among its 700+ enterprise customers. The depth is real — Answer Engine Insights, Agent Analytics, Prompt Volumes (estimated query frequency across LLMs), and content-production tooling most trackers don’t attempt.

But the entry plan is ChatGPT-only. $99/month gets you exactly one engine and 50 tracked prompts (1,500 responses). To add Perplexity and Google AI Overviews you need Growth at $399/month. Full 10-engine coverage — Gemini, Claude, Copilot, Google AI Mode included — is Enterprise-only, reportedly $2,000–$5,000+/month.

This is a common misunderstanding: you see “$99/mo” on a comparison page and assume it covers the basics. It doesn’t. It covers ChatGPT. One engine. If you’re serious about multi-engine AI visibility, budget at least $399/mo — and probably more.

Pricing: Starter $99/mo (ChatGPT only, 50 prompts) → Growth $399/mo (3 engines, 100 prompts) → Enterprise custom ($2K–$5K+/mo, 10 engines, SOC 2, SSO).

Best for: Large enterprises with SOC 2/SSO compliance requirements and a budget to match. Not for startups or small teams — the entry price is misleading if you need more than ChatGPT.

5. Xofu — Best for bottom-of-funnel, purchase-intent tracking

xofu.io | Starting price: Free / $99/mo | Free trial: Free plan available

Xofu takes a fundamentally different approach from every other tool on this list. Instead of tracking broad visibility across dozens of prompts, it focuses exclusively on bottom-of-funnel, high-intent prompts — the queries people ask ChatGPT when they’re close to buying.

Think: “best project management tool for remote teams under $20/user” rather than “what is project management software.”

This focus is Xofu’s superpower and its limitation. For conversion-focused marketers, the signal quality is outstanding — every tracked prompt has real revenue potential. The platform identifies exactly which AI-cited source pages are driving purchase-stage recommendations and surfaces content gaps competitors are exploiting.

But if you need top-of-funnel awareness tracking or broad competitor monitoring across a category, Xofu won’t do it. It’s a scalpel, not a Swiss Army knife.

Pricing: Free plan available → Consultant $99/mo → Agency (Weekly) $499/mo → Agency (Daily) $999/mo.

Best for: Conversion-focused marketers and growth teams who care specifically about purchase-stage ChatGPT recommendations. Pairs well with a broader visibility tool like RankBits for full-funnel coverage.

6. SE Ranking Visible — Best for agencies with white-label needs

visible.seranking.com | Starting price: $189/mo | Free trial: 14 days

SE Ranking has operated in the SEO data space since 2013. SE Visible is its dedicated AI visibility product, built separately because AI tracking requires different infrastructure than traditional rank tracking.

The platform tracks ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, and Gemini, with multi-country support (US, UK, Canada, France, Germany, Netherlands, Spain). Its standout features for agencies: unlimited user seats on all plans, white-label reporting for client delivery, and the cleanest interface among tested tools — fastest onboarding for non-technical stakeholders.

The AI Search add-on also connects directly to SE Ranking’s broader SEO platform (rank tracking, backlinks, site audit), creating a unified workflow for agencies that want AI visibility alongside traditional SEO metrics.

The limitation: $189/month Standard is the effective entry point for meaningful use. The Lite plan at $29/mo is too limited for agency work. No content optimization or publishing workflow — it’s monitoring-focused.

Pricing: Lite $29/mo (very limited) → Standard $189/mo → Premium $389/mo. AI Search add-on ~$79–99/mo when bundled.

Best for: Digital agencies already in the SE Ranking ecosystem who want to add ChatGPT tracking as a client service with white-label reporting.

ziptie.dev | Starting price: $69/mo | Free trial: 14 days

Built by the team behind Onely (a well-regarded technical SEO agency), ZipTie pairs real-browser monitoring across Google AI Overviews, ChatGPT, and Perplexity with page-level content optimization briefs. Most trackers tell you where you’re missing; ZipTie also tells you what to change on which page.

Its AI Success Score combines mention rate, citation rate, and competitive positioning into a single actionable metric. The built-in content optimization module generates specific recommendations — add structured data, improve heading hierarchy, expand a section, target a specific entity — rather than generic “improve your content” advice.

ZipTie’s research also produced one of the more interesting findings in the category: a correlation of 0.664 between web mentions and AI citations, vs. just 0.218 for backlinks. In other words, being cited around the web (not just linked to) is a stronger predictor of AI visibility than traditional link building.

The limitation: Only 3 engines — Google AI Overviews, ChatGPT, and Perplexity. No Gemini, Claude, Grok, or DeepSeek even as an add-on. Credit-based billing scales awkwardly as your prompt list grows.

Pricing: Basic $69/mo (500 checks, 3 engines) → Standard $99/mo (1,000 checks) → Pro $159/mo (2,000 checks).

Best for: Solo SEOs and small in-house teams who want the fix built into the same tool as the tracker, and whose priority engines are Google AI Overviews + ChatGPT + Perplexity.

8. Semrush AI Toolkit — Fine if you already pay for Semrush

semrush.com | Starting price: $99/mo add-on (or $199/mo bundled) | Free trial: Yes

If you’re already inside Semrush for keyword research and backlinks, the AI Visibility Toolkit add-on is a low-friction way to bolt on AI tracking without a new login. As a standalone module it’s $99/month per domain; bundled into Semrush One, plans run $199 (Starter) → $299 (Pro+) → $549/month (Advanced) for 50–200 tracked prompts and 5+ engines.

The integration between traditional SEO metrics and AI citation data is genuinely useful: you can identify pages that rank #1–3 in Google organic but receive zero ChatGPT citations, and vice versa. That cross-layer analysis is unique to platforms that have both datasets.

The catch: It’s built as a reporting layer on top of an SEO suite, not a purpose-built AI tracker. You get periodic snapshots rather than the granular per-prompt, per-engine detail dedicated tools provide. Per-domain and per-user cost scaling can escalate quickly. No meaningful free tier.

Pricing: $99/mo add-on, or $199–$549/mo bundled with Semrush One.

Best for: Teams already paying for Semrush’s core SEO tools who want one more tab, not one more vendor.

9. Ahrefs Brand Radar — Massive dataset, brutal pricing

ahrefs.com | Effective starting price: $328+/mo | Free trial: Limited

Ahrefs’ pitch is scale: its index reportedly covers 8+ million ChatGPT prompts and 12+ million Perplexity prompts, pulled from Ahrefs’ existing 110-billion-keyword database. If you want directional, macro-level research across an entire category, nothing else has this much raw data.

The pricing is the most-criticized in the category for a reason. Brand Radar isn’t a standalone product — you need a base Ahrefs plan (from $129/month), then $199/month per AI index, or $699/month for all six. Realistic minimum cost to track ChatGPT, Perplexity, and Gemini together lands around $328–$500+/month, and custom prompt tracking is a separate add-on starting at $50/month.

For most teams, this is hard to justify when purpose-built tools deliver more actionable ChatGPT tracking at a fraction of the price. Brand Radar makes sense only if you’re already an Ahrefs power user who needs the macro dataset for category-level research.

Pricing: $129/mo base plan + $199/mo per index (or $699/mo all-index bundle) = effectively $328–$828+/month.

Best for: Ahrefs power users doing category-level research who don’t need day-to-day, actionable ChatGPT tracking.

10. Frase — Best for content teams (tracking + writing + optimization)

frase.io | Starting price: $39/mo | Free trial: 7 days

Frase is unique on this list because AI visibility tracking isn’t its primary product — it’s built into a full content research, writing, and optimization platform. If you’re a content team, you don’t just see where ChatGPT isn’t citing you; you can research, write, and optimize the content to fix it, all in the same tool.

The tracking covers ChatGPT, Perplexity, Claude, Gemini, and Google AI (expanding from 2 platforms on Starter to 8 on Enterprise). Citation monitoring, competitor tracking, and content gap analysis are all included. The Professional plan at $103/mo includes AI visibility tracking across 3 platforms plus 40 AI-optimized articles per month and 250 audit pages.

The limitation: AI tracking is secondary to Frase’s content workflow. If you need the deepest, most granular ChatGPT rank tracking — prompt-by-prompt breakdowns, share of voice across 10+ engines, daily refresh — a dedicated tool like RankBits or Profound will serve you better. Frase is best when tracking feeds directly into content production.

Pricing: Starter $39/mo → Professional $103/mo → Scale $239/mo. 20% annual discount.

Best for: Content teams who want AI visibility tracking built into their research-to-publish workflow, rather than a separate dashboard.

See real ChatGPT visibility scans (not marketing screenshots)

Instead of asking you to trust a chart cropped by whoever’s selling the tool, here are live, public RankBits scan reports you can click through right now:

A brand with near-zero AI visibility — Score of 0.9/100, 1.8% mention rate, zero presence on ChatGPT, Gemini, Claude, and Perplexity, with the full prioritized action plan RankBits generated to fix it. This is what “you rank #1 on Google but don’t exist in ChatGPT” actually looks like in data. Semrush dominates this scan at 27.6, Ahrefs at 18.5.
A live public demo scan (CodingFleet) — Full visibility score, mentions vs. citations breakdown, competitor ranking table, and prompt-by-prompt results across every tracked engine.
A no-code category leader — Bubble scores 48.5 with a 65.5% mention rate. ChatGPT is their strongest engine (78.0 score, 85% mention rate, 70% citation rate). But Gemini gives them zero citations despite 65% mentions — exactly the kind of engine-specific gap that single-engine tools miss.
More public scans and browse the full RankBits sitemap for dozens more.

How to actually choose

If you…	Choose…
Want the best value + free starting point	RankBits — free forever plan, 14 engines on Pro at $99/mo
Need the absolute cheapest paid check	Otterly Lite ($29/mo), accept the tiny prompt count
Run an agency with multiple clients	RankBits Pro (unlimited brands) or Peec AI (unlimited seats)
Track ChatGPT in 50+ languages	Peec AI — 115+ language support
Only care about purchase-intent queries	Xofu — purpose-built for BOFU
Already deep in Semrush/Ahrefs	The respective add-on, budget permitting
Want tracking + content fixes in one tool	ZipTie or Frase
Fortune 500 with compliance requirements	Profound Enterprise or Ahrefs Brand Radar
Content team with an existing writing workflow	Frase
Need white-label client reporting	SE Ranking Visible

FAQ

Can I track ChatGPT rankings for free?

Yes. RankBits has a free-forever plan (1 brand, 5 prompts, 5 engines, 100 AI responses/month, weekly tracking). Xofu also has a free plan for limited tracking. Otterly, Peec, Profound, Semrush, and Ahrefs all require payment to see real data beyond a short trial.

Is there really a difference between “mentioned” and “cited” in ChatGPT?

Yes, and it matters enormously. A mention means the LLM said your brand name in the answer. A citation means it linked to your actual page as a source — which is what drives actual click-through traffic. You can be mentioned without being cited (brand awareness, zero traffic) or cited without being mentioned by name (traffic potential, but weaker brand recall). Good trackers, including RankBits, report both separately for every prompt and every engine.

Do I need to track more than ChatGPT?

Absolutely. Google’s Gemini-powered AI Overviews alone reach an estimated 2.5 billion people monthly. Perplexity referred traffic converts at 10.5% (6x higher than Google organic). Claude and Copilot each carry meaningful, distinct query volumes with different user demographics. A tool that only checks ChatGPT (like Profound’s $99/mo entry plan or ZipTie’s 3-engine coverage) will systematically underreport your real AI visibility.

How often should I re-scan?

Weekly is a reasonable baseline for most brands. Daily makes sense once you’re actively publishing content to close visibility gaps and want to see whether it’s working. ChatGPT’s training data is static between updates, but its web browsing mode and the broader AI ecosystem (Perplexity, Google AI Overviews) shift faster. RankBits Pro supports daily tracking; Free and Starter run every 7 days.

What’s the difference between free ChatGPT and ChatGPT Pro tracking?

ChatGPT Pro ($200/mo from OpenAI) uses different model tiers (GPT-5, extended thinking) and can produce meaningfully different answers — including different brand recommendations — than free ChatGPT. If your target customers use ChatGPT Pro (common in tech, finance, and professional services), tracking only the free tier gives you an incomplete picture. RankBits is one of the few tools that tracks both.

Can ChatGPT rank tracking replace traditional SEO rank tracking?

No — they’re complementary. Some pages rank #1 on Google and get zero AI citations. Others get cited by ChatGPT despite ranking on page 3 of Google. The 2026 study showing ~30% of AI Overview cited domains absent from page-one organic results proves these are separate discovery surfaces. You need both datasets to understand your full search visibility.

Try it yourself

The fastest way to know which tool fits is to run one real scan and look at the actual data instead of a marketing page.

Start a free RankBits scan — no credit card required — and see exactly how your brand shows up across ChatGPT, Gemini, Claude, Perplexity, and Google AI today.

Sources

The Verge — OpenAI ChatGPT surpasses 2 billion daily prompts (2026)
Reuters — ChatGPT reaches 1 billion monthly active users (June 2026)
Google Q1 2025 Earnings — AI Overviews reach (2025)
arXiv — 2026 AI Overview citation study (2026)
KIME — Best ChatGPT Rank Tracking Tools 2026 (April 2026)
KIME — Top AI Visibility Tracker Tools 2026 (April 2026)
SitePoint — Must-Have ChatGPT Rank Tracking Tools 2026 (2026)
SE Ranking — Best ChatGPT Rank Tracking & Visibility Tools 2026 (2026)
Omnia — 17 Best ChatGPT Rank Tracking Tools 2026 (2026)
Frase — The 10 Best AI Visibility Tools in 2026 (2026)
ZipTie — Official pricing page (verified July 2026)
Otterly — Official website (verified July 2026)
Profound — Official website (verified July 2026)
RankBits — Public scan reports (July 2026)