AI-generated visibility summary

AI visibility summary for Vinyl Flooring UK

Vinyl Flooring UK holds an overall AI visibility score of 16.2 across three providers and three prompts, with a mention rate of 11.1% and a citation rate of 33.3%. Performance is uneven by engine: Google Search is the strongest (39.8 score, 33.3% mention rate, 66.7% citation rate), while ChatGPT records a 0.0% mention rate and Google AI Overview returns 0.0 across all measures. Competitor pressure is substantial. Diy leads the comparison set at 52.8, followed by Floor Land (28.2), Karndean (21.9), UK Flooring Direct (20.2) and Polyflor (18.0); Vinyl Flooring UK sits seventh of eight. The citation gap is pronounced: the brand earns 6 citations (2.9% share), against 25 for polyflor.com, 19 for epa.gov, 11 for floor-land.co.uk and 10 for diy.com. In the recommendation prompt, which carries an estimated search volume of 2,400, the brand is mentioned once and cited once, while Diy is mentioned three times. The practical implication is that the brand is cited more often than it is mentioned, so visibility depends on being named in AI answers rather than merely sourced.

Prompt search volumes in this report are AI estimates, not measured keyword data.

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Scan evidence for Vinyl Flooring UK

Visibility score
16.2
Mention rate
11.1%
Citation rate
33.3%
Engines
3
Prompts
3

Strongest engines

EngineScoreMentionsCitations
Google Search 39.8 33.3% 66.7%
ChatGPT 14.2 0.0% 33.3%
Google AI Overview 0.0 0.0% 0.0%

Visibility gaps

EngineScoreMentionsCitations
Google AI Overview 0.0 0.0% 0.0%
ChatGPT 14.2 0.0% 33.3%
Google Search 39.8 33.3% 66.7%

Competitive landscape

  1. Diy diy.com Score 52.8
  2. Floor Land floor-land.co.uk Score 28.2
  3. Karndean karndean.com Score 21.9
  4. UK Flooring Direct ukflooringdirect.co.uk Score 20.2
  5. Polyflor polyflor.com Score 18.0
  6. Carpetright carpetright.co.uk Score 17.2
  7. Vinyl Flooring UK brand vinylflooringuk.co.uk Score 16.2
  8. Flooringking flooringking.co.uk Score 13.2

Most cited domains

  1. polyflor.com 25 citations · 12.0%
  2. epa.gov 19 citations · 9.1%
  3. floor-land.co.uk 11 citations · 5.3%
  4. diy.com 10 citations · 4.8%
  5. flooringclarity.com 7 citations · 3.4%
  6. vinylflooringuk.co.uk 6 citations · 2.9%
  7. armstrongflooring.com 5 citations · 2.4%
  8. karndean.com 5 citations · 2.4%

Prompt highlights

PromptEnginesBrand mentionsBrand citations
Where can I buy cheap vinyl flooring in the UK that is durable and waterproof for a kitchen or bathroom? 3 1 1
What is the best type of vinyl flooring for a busy family home in the UK, and how much does it cost per square metre? 3 0 2
How do I choose between LVT, SPC and sheet vinyl for a DIY hallway or living room renovation? 3 0 0
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18
AI engines and search sources tracked
2.5B+
ChatGPT prompts per day, confirmed by OpenAI
1.5B+
Monthly Google AI Overview users reported in 2025
~30%
AI Overview cited domains absent from first-page organic results

Sources: OpenAI-confirmed ChatGPT usage, Google AI Overview reach, 2026 AI Overview citation study.

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