AI-generated visibility summary
AI visibility summary for PwC
PwC (pwc.nl) records a 55.6% mention rate and an 11.1% citation rate across three engines and three prompts, producing an overall score of 39.2. Its strongest visibility is on Google AI Overview and Google Search, where it is mentioned in 66.7% of results but cited in none. ChatGPT is the weakest engine: 33.3% mention rate, though it accounts for all three of PwC's citations. Competitor pressure is substantial. Deloitte (45.9) and KPMG (45.8) both outscore PwC, and BDO matches its 66.7% mention rate on the recommendation prompt. On that prompt, which carries an estimated search volume of 3,200, PwC is mentioned three times but cited only once, while Deloitte, KPMG and EY each earn two citations. PwC is absent entirely from the AI-and-cloud implementation prompt. The citation gap is the clearest structural weakness: PwC's 46 mentions convert to just three citations, against Deloitte's 60 mentions and 15 citations. The practical implication is that PwC is being named in AI answers without being treated as the supporting source, so its content is not shaping the evidence layer of those responses.
Prompt search volumes in this report are AI estimates, not measured keyword data.
