AI-generated visibility summary
AI visibility summary for Adidas
Adidas holds a weak and inconsistent position in AI-generated responses, with an overall score of 23.2, placing it below most competitors. Its mention rate is 44.4%, but its citation rate is 0.0%, meaning AI systems reference the brand without ever linking to adidas.de. Performance varies sharply by engine: Google Search mentions Adidas in 100% of responses, while ChatGPT does so in only 33.3%, and Google AI Overview never mentions it. This engine-level fragmentation leaves the brand absent from a major discovery surface. Competitor pressure is significant: Asics (49.8), Runrepeat (49.3), and New Balance (43.7) all outperform Adidas, with Asics achieving a 33.3% citation rate and Runrepeat a 66.7% rate. Citation gaps are stark—runrepeat.com receives 41 citations versus zero for Adidas—and even Nike, with a similar mention rate, edges out Adidas on raw score. Across three prompts covering recommendations, comparisons, and styling, Adidas is mentioned four times but cited zero times. A practical implication: Adidas must improve its content’s citability in AI outputs, particularly on ChatGPT and Google AI Overview, or risk losing referral traffic to cited competitors like Asics and Runrepeat.
