AI-generated visibility summary
AI visibility summary for Adidas
Adidas holds a weak and inconsistent position in AI-generated responses, with an overall score of 23.2, placing it below most competitors. Its mention rate is 44.4%, but its citation rate is 0.0%, meaning AI systems reference the brand without ever linking to adidas.de. Performance varies sharply by engine: Google Search mentions Adidas in 100% of responses, while ChatGPT does so in only 33.3%, and Google AI Overview never mentions it. This engine-level fragmentation leaves the brand absent from a major discovery surface. Competitor pressure is significant: Asics (49.8), Runrepeat (49.3), and New Balance (43.7) all outperform Adidas, with Asics achieving a 33.3% citation rate and Runrepeat a 66.7% rate. Citation gaps are stark—runrepeat.com receives 41 citations versus zero for Adidas—and even Nike, with a similar mention rate, edges out Adidas on raw score. Across three prompts covering recommendations, comparisons, and styling, Adidas is mentioned four times but cited zero times. A practical implication: Adidas must improve its content’s citability in AI outputs, particularly on ChatGPT and Google AI Overview, or risk losing referral traffic to cited competitors like Asics and Runrepeat.
Prompt search volumes in this report are AI estimates, not measured keyword data.
