AI-generated visibility summary

AI visibility summary for ITVX

ITVX holds a 50.0% mention rate and 50.0% citation rate across three providers and three prompts, producing an overall score of 37.6 (raw 43.5, consensus 31.8). Performance varies sharply by engine: Google Search is the strongest at 70.0 with 100.0% mention rate, while Google AI Overview is weakest at 20.0, with a 33.3% mention rate and 0.0% citation rate. ChatGPT sits between at 49.3, citing ITVX in 100.0% of its results despite a 33.3% mention rate. Competitive pressure is evident: Roku leads the comparison at 45.8, ahead of ITVX's 37.6, while Hulu trails narrowly at 37.3. ITVX's citation profile is comparatively healthy—itv.com accounts for 24 citations, a 10.0% share, the largest single domain—yet third-party domains such as britbox.com (22), peacocktv.com (19), and techradar.com (11) also absorb citations. The clearest gap is Google AI Overview, where ITVX is mentioned but never cited. Practically, ITVX's visibility depends on converting mentions into citations in AI-generated overviews, where its citation rate is currently zero.

Prompt search volumes in this report are AI estimates, not measured keyword data.

Scan evidence for ITVX

Visibility score
37.6
Mention rate
50.0%
Citation rate
50.0%
Engines
3
Prompts
3

Strongest engines

EngineScoreMentionsCitations
Google Search 70.0 100.0% 50.0%
ChatGPT 49.3 33.3% 100.0%
Google AI Overview 20.0 33.3% 0.0%

Visibility gaps

EngineScoreMentionsCitations
Google AI Overview 20.0 33.3% 0.0%
ChatGPT 49.3 33.3% 100.0%
Google Search 70.0 100.0% 50.0%

Competitive landscape

  1. Roku roku.com Score 45.8
  2. ITVX brand itv.com Score 37.6
  3. Hulu hulu.com Score 37.3
  4. Efl efl.com Score 30.9
  5. Peacocktv peacocktv.com Score 20.2
  6. Paramountplus paramountplus.com Score 16.4
  7. Tubitv tubitv.com Score 15.2
  8. Netflix netflix.com Score 15.2

Most cited domains

  1. itv.com 24 citations · 10.0%
  2. britbox.com 22 citations · 9.2%
  3. peacocktv.com 19 citations · 7.9%
  4. techradar.com 11 citations · 4.6%
  5. xumo.com 10 citations · 4.2%
  6. justwatch.com 8 citations · 3.3%
  7. roku.com 7 citations · 2.9%
  8. paramountplus.com 6 citations · 2.5%

Prompt highlights

PromptEnginesBrand mentionsBrand citations
Where can I stream Love Island and other reality TV shows for free? 3 3 2
How can I watch live sports like the World Cup and EFL Cup without cable? 3 1 1
What are the best new British drama series to stream in 2026? 2 0 1
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18
AI engines and search sources tracked
2.5B+
ChatGPT prompts per day, confirmed by OpenAI
1.5B+
Monthly Google AI Overview users reported in 2025
~30%
AI Overview cited domains absent from first-page organic results

Sources: OpenAI-confirmed ChatGPT usage, Google AI Overview reach, 2026 AI Overview citation study.

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