AI-generated visibility summary

AI visibility summary for Searchlab

Searchlab's AI visibility is modest and uneven. Across five engines and ten prompts (50 results), it records a 14.0% mention rate and a 50.0% citation rate, for an overall score of 26.5. Its strongest engine is Perplexity (30.0% mention rate, 60.0% citation rate, score 43.0), followed by ChatGPT (20.0% mention, 50.0% citation, score 33.4). The weakest are Bing Search and Google Search, both at a 0.0% mention rate despite 60.0% citation rates, and Google AI Overview, which pairs a 20.0% mention rate with a low 20.0% citation rate (score 20.0). Competitive pressure is concentrated: Shopify leads on mentions (20.0% versus Searchlab's 14.0%) but trails on citations (16.0% versus 50.0%), while Sortlist.nl, Trustoo, Semrush and Dtchdigitals appear mainly as cited sources. Searchlab's own domain accounts for 47 citations (5.3% share), ahead of sortlist.nl (25) and shopify.com (15). The citation gap is therefore not about volume but placement: Searchlab is cited often yet mentioned in only 7 of 50 answers, and several prompts yield citations without any mention. The practical implication is that Searchlab's content is being used as source material without the brand being named, so closing that mention gap is the clearest lever.

Prompt search volumes in this report are AI estimates, not measured keyword data.

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Scan evidence for Searchlab

Visibility score
26.5
Mention rate
14.0%
Citation rate
50.0%
Engines
5
Prompts
10

Strongest engines

EngineScoreMentionsCitations
Perplexity 43.0 30.0% 60.0%
ChatGPT 33.4 20.0% 50.0%
Bing Search 24.6 0.0% 60.0%
Google AI Overview 20.0 20.0% 20.0%
Google Search 18.9 0.0% 60.0%

Visibility gaps

EngineScoreMentionsCitations
Google Search 18.9 0.0% 60.0%
Google AI Overview 20.0 20.0% 20.0%
Bing Search 24.6 0.0% 60.0%
ChatGPT 33.4 20.0% 50.0%
Perplexity 43.0 30.0% 60.0%

Competitive landscape

  1. Searchlab brand searchlab.nl Score 26.5
  2. Shopify shopify.com Score 15.4
  3. Sortlist sortlist.nl Score 9.1
  4. Trustoo trustoo.nl Score 7.7
  5. Semrush semrush.com Score 7.3
  6. Sortlist sortlist.com Score 6.2
  7. Dtchdigitals dtchdigitals.com Score 4.3
  8. Sortlist sortlist.be Score 3.5

Most cited domains

  1. searchlab.nl 47 citations · 5.3%
  2. sortlist.nl 25 citations · 2.8%
  3. shopify.com 15 citations · 1.7%
  4. sortlist.com 14 citations · 1.6%
  5. roqqit.nl 12 citations · 1.4%
  6. frankwatching.com 11 citations · 1.2%
  7. autoriteitpersoonsgegevens.nl 11 citations · 1.2%
  8. dtchdigitals.com 10 citations · 1.1%

Prompt highlights

PromptEnginesBrand mentionsBrand citations
Online marketing bureau met vaste maandprijs per kanaal, wat kost dat en welke zijn er? 5 2 5
Beste online marketing bureau voor een B2B-dienstverlener in Nederland dat met AI werkt? 5 1 4
Growth marketing bureau voor dienstverleners die klanten winnen via offertes en demo's, ervaringen? 5 1 4
Google Ads en SEO uitbesteden voor een webshop die meer marge wil maken, welke partij? 5 1 3
Alternatieven voor een traditioneel marketingbureau dat te duur en te langzaam is voor een groeiend bedrijf 5 0 4
AI inzetten voor marketing in het MKB: welke bureaus doen dit echt en wat levert het op? 5 1 2
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18
AI engines and search sources tracked
2.5B+
ChatGPT prompts per day, confirmed by OpenAI
1.5B+
Monthly Google AI Overview users reported in 2025
~30%
AI Overview cited domains absent from first-page organic results

Sources: OpenAI-confirmed ChatGPT usage, Google AI Overview reach, 2026 AI Overview citation study.

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