AI-generated visibility summary

AI visibility summary for NBRI

NBRI's AI visibility is limited and uneven. Across three engines and three tracked prompts, it records a 22.2% mention rate and 22.2% citation rate, for an overall score of 21.3. ChatGPT is its strongest engine (33.3% mention and citation), while Google Search produces no mentions at all despite a 33.3% citation rate. Google AI Overview mentions NBRI at 33.3% but never cites it, a clear citation gap. Competitor pressure is substantial. Qualtrics leads at 54.0 with a 66.7% mention rate, followed by Culture Amp (36.6) and Gallup (26.5); NBRI sits mid-pack, ahead of 15Five (20.4) and Culturemonkey (19.9). NBRI is absent entirely from the highest-volume recommendation prompt, an estimated 2,400 searches, where Qualtrics, Culture Amp, Workday, and Workleap are each mentioned three times. NBRI's eight citations represent 3.8% share, versus 10.1% for ipsos.com and 7.2% for gallup.com. The practical implication: NBRI's visibility depends on prompts where it already appears, and its absence from the recommendation prompt represents the clearest gap between current presence and available exposure.

Prompt search volumes in this report are AI estimates, not measured keyword data.

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Scan evidence for NBRI

Visibility score
21.3
Mention rate
22.2%
Citation rate
22.2%
Engines
3
Prompts
3

Strongest engines

EngineScoreMentionsCitations
ChatGPT 33.3 33.3% 33.3%
Google AI Overview 20.0 33.3% 0.0%
Google Search 13.8 0.0% 33.3%

Visibility gaps

EngineScoreMentionsCitations
Google Search 13.8 0.0% 33.3%
Google AI Overview 20.0 33.3% 0.0%
ChatGPT 33.3 33.3% 33.3%

Competitive landscape

  1. Qualtrics qualtrics.com Score 54.0
  2. Culture Amp cultureamp.com Score 36.6
  3. Gallup gallup.com Score 26.5
  4. Workday workday.com Score 24.4
  5. Workleap workleap.com Score 23.8
  6. NBRI brand nbrii.com Score 21.3
  7. 15Five 15five.com Score 20.4
  8. Culturemonkey culturemonkey.io Score 19.9

Most cited domains

  1. ipsos.com 21 citations · 10.1%
  2. gallup.com 15 citations · 7.2%
  3. qualtrics.com 14 citations · 6.7%
  4. workday.com 12 citations · 5.8%
  5. quantumworkplace.com 8 citations · 3.8%
  6. nbrii.com 8 citations · 3.8%
  7. workleap.com 8 citations · 3.8%
  8. apqc.org 6 citations · 2.9%

Prompt highlights

PromptEnginesBrand mentionsBrand citations
Compare full-service survey research companies for employee and customer feedback 3 2 1
How can I improve customer experience using survey research and benchmarking? 3 0 1
What are the best employee engagement survey vendors for 2026? 3 0 0
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18
AI engines and search sources tracked
2.5B+
ChatGPT prompts per day, confirmed by OpenAI
1.5B+
Monthly Google AI Overview users reported in 2025
~30%
AI Overview cited domains absent from first-page organic results

Sources: OpenAI-confirmed ChatGPT usage, Google AI Overview reach, 2026 AI Overview citation study.

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