AI-generated visibility summary
AI visibility summary for Печь.ру
Печь.ру occupies a weak overall position in AI search: across three engines and three prompts (nine results), mention and citation rates both stand at 22.2%, with an overall score of 12.5 and a consensus score of just 2.5. Performance is uneven by engine. Google Search is the strongest surface (33.3% mention, 66.7% citation, score 47.5), while Google AI Overview mentions the brand at the same 33.3% rate but cites it in 0% of results (score 20.0). ChatGPT is the weakest engine, with no mentions and no citations (score 0.0). Competitor pressure is evident: Теплодар leads the comparison set at 22.4, ahead of Печь.ру's 12.5, and Harvia follows at 17.4. Citation gaps are structural rather than marginal. Third-party domains dominate cited sources—iccsafe.org (28 citations, 11.1% share), harvia.com (25, 9.9%), duravent.com (11, 4.4%)—while pech.ru does not appear among the top cited domains at all. The brand is also absent from the comparison-intent prompt about sauna stoves, where Теплодар and Harvia are both mentioned. One practical implication: because the brand earns citations on Google Search but none in AI Overview or ChatGPT, its visibility depends on surfaces where it is already cited, and closing the AI Overview citation gap is the clearest lever for improving its standing against Теплодар.
Prompt search volumes in this report are AI estimates, not measured keyword data.
