AI-generated visibility summary
AI visibility summary for Carlowrie Castle
Carlowrie Castle holds a 65.5 overall AI visibility score across three engines and three prompts, with a 77.8% mention rate and 55.6% citation rate. Google Search is the strongest engine (100% mention and citation, score 89.1), while Google AI Overview is the weakest (66.7% mention, 0% citation, score 40.0); ChatGPT sits between at 66.7% on both metrics. Competitor pressure is concentrated: Dundas Castle trails only narrowly on score (57.2) but leads on citations (24 versus Carlowrie's 19), and Celticcastles converts a low 11.1% mention rate into a 66.7% citation rate, indicating it is referenced as a source more often than it is named. Carlowrie's citation gap is most acute on Google AI Overview, where it is mentioned but never cited. The practical implication is that Carlowrie's own domain must become the cited source, not merely a mentioned entity, particularly on AI Overview, where competitor domains such as dundascastle.co.uk and celticcastles.com currently absorb citation share.
Prompt search volumes in this report are AI estimates, not measured keyword data.
