AI-generated visibility summary

AI visibility summary for Wildlings Crystals

Wildlings Crystals holds a 25.6 overall AI visibility score across three engines and three prompts, with a 33.3% mention rate and 22.2% citation rate. Performance is sharply uneven: Google Search is the strongest engine (66.7% mention and citation rates, score 66.7), Google AI Overview surfaces the brand in 33.3% of answers but never cites it (0.0%), and ChatGPT returns zero mentions and zero citations (score 0.0). Competitive pressure is substantial. Crystals (crystals.com) leads at 66.4 with a 100% mention rate, and six South African rivals cluster between 14.0 and 17.6, each matching or exceeding Wildlings' 33.3% citation rate despite far lower mention rates. The citation gap is the core weakness: Wildlings earns 3 citations, while geckojewellers.co.za alone accounts for 14 citations (8.8% share) and helloindigohalo.co.za for 6. The brand appears in discovery and recommendation prompts but is absent from the how-to prompt on chakra healing, an estimated 600-volume query. Practically, the uncited AI Overview appearances and the ChatGPT blank indicate that being named is not converting into sourced references, so the immediate constraint is citation acquisition rather than raw mention volume.

Prompt search volumes in this report are AI estimates, not measured keyword data.

Scan evidence for Wildlings Crystals

Visibility score
25.6
Mention rate
33.3%
Citation rate
22.2%
Engines
3
Prompts
3

Strongest engines

EngineScoreMentionsCitations
Google Search 66.7 66.7% 66.7%
Google AI Overview 20.0 33.3% 0.0%
ChatGPT 0.0 0.0% 0.0%

Visibility gaps

EngineScoreMentionsCitations
ChatGPT 0.0 0.0% 0.0%
Google AI Overview 20.0 33.3% 0.0%
Google Search 66.7 66.7% 66.7%

Competitive landscape

  1. Wildlings Crystals brand wildlingscrystals.co.za Score 25.6
  2. Helloindigohalo helloindigohalo.co.za Score 17.6
  3. Calypsogems calypsogems.co.za Score 17.1
  4. Gemsforhealing gemsforhealing.co.za Score 16.6
  5. Forevergems forevergems.co.za Score 15.8
  6. Crystaldeva crystaldeva.co.za Score 14.9
  7. Geckojewellers geckojewellers.co.za Score 14.0
  8. Gemsociety gemsociety.org Score 5.8

Most cited domains

  1. geckojewellers.co.za 14 citations · 8.8%
  2. helloindigohalo.co.za 6 citations · 3.8%
  3. gemsociety.org 5 citations · 3.1%
  4. forevergems.co.za 4 citations · 2.5%
  5. gemsforhealing.co.za 4 citations · 2.5%
  6. calypsogems.co.za 4 citations · 2.5%
  7. crystaldeva.co.za 4 citations · 2.5%
  8. crystaldirect.co.za 4 citations · 2.5%

Prompt highlights

PromptEnginesBrand mentionsBrand citations
Where can I buy authentic crystals online in South Africa with delivery? 3 2 1
What are the best crystal shops in South Africa for gemstone jewellery and healing crystals? 3 1 1
How to choose crystals for chakra healing and energy cleansing? 3 0 0
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18
AI engines and search sources tracked
2.5B+
ChatGPT prompts per day, confirmed by OpenAI
1.5B+
Monthly Google AI Overview users reported in 2025
~30%
AI Overview cited domains absent from first-page organic results

Sources: OpenAI-confirmed ChatGPT usage, Google AI Overview reach, 2026 AI Overview citation study.

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