AI-generated visibility summary

AI visibility summary for Semrush

Semrush holds the strongest AI visibility position in this set, with an overall score of 75.7, an 83.3% mention rate, and a 50.0% citation rate across three providers and two prompts. Its performance is uneven by engine: Google Search is the strongest at 94.8 with 100% mention and citation rates, while Google AI Overview matches the 100% mention rate but records 0% citations for a 60.0 score. ChatGPT is the weakest engine at 50.0, with mentions and citations both at 50%. Competitor pressure is led by Ahrefs (50.0) and SE Ranking (45.3), both of which trail Semrush on mention and citation rates. The clearest citation gap is Google AI Overview, where Semrush is mentioned but never cited. Semrush also accounts for 15 citations, a 28.8% share, ahead of Ahrefs at 17.3% and Techradar at 15.4%. The practical implication is that Semrush’s visibility is not matched by citation coverage in every engine, particularly Google AI Overview.

Scan evidence for Semrush

Visibility score
75.7
Mention rate
83.3%
Citation rate
50.0%
Engines
3
Prompts
2

Strongest engines

EngineScoreMentionsCitations
Google Search 94.8 100.0% 100.0%
Google AI Overview 60.0 100.0% 0.0%
ChatGPT 50.0 50.0% 50.0%

Visibility gaps

EngineScoreMentionsCitations
ChatGPT 50.0 50.0% 50.0%
Google AI Overview 60.0 100.0% 0.0%
Google Search 94.8 100.0% 100.0%

Competitive landscape

  1. Semrush brand semrush.com Score 75.7
  2. Ahrefs ahrefs.com Score 50.0
  3. SE Ranking seranking.com Score 45.3
  4. Moz moz.com Score 26.1
  5. Mashreqdevelopments mashreqdevelopments.com Score 5.5
  6. Techradar techradar.com Score 5.0
  7. Ubersuggest neilpatel.com Score 5.0
  8. Screaming Frog screamingfrog.co.uk Score 5.0

Most cited domains

  1. semrush.com 15 citations · 28.8%
  2. ahrefs.com 9 citations · 17.3%
  3. techradar.com 8 citations · 15.4%
  4. seranking.com 4 citations · 7.7%
  5. mashreqdevelopments.com 3 citations · 5.8%
  6. searchengineland.com 2 citations · 3.8%
  7. llmrefs.com 2 citations · 3.8%
  8. seoreviewtools.com 2 citations · 3.8%

Prompt highlights

PromptEnginesBrand mentionsBrand citations
What is the best SEO tool for tracking keyword rankings and analyzing competitors in 2024? 3 3 2
How to optimize content for AI search visibility and get found in ChatGPT answers? 3 2 1
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A 2026 measurement study found nearly 30% of Google AI Overview cited domains did not appear in the co-displayed first page of organic results.

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18
AI engines and search sources tracked
2.5B+
ChatGPT prompts per day, confirmed by OpenAI
1.5B+
Monthly Google AI Overview users reported in 2025
~30%
AI Overview cited domains absent from first-page organic results

Sources: OpenAI-confirmed ChatGPT usage, Google AI Overview reach, 2026 AI Overview citation study.

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