AI-generated visibility summary

AI visibility summary for Vanilla Zulu

Vanilla Zulu holds a strong AI visibility position with an overall score of 70.6, outperforming all competitors by at least 24 points. Its strongest engine is Bing Search, where it achieves perfect mention and citation rates and a score of 97.3. The weakest engine is Google AI Overview, with a score of 44.0, driven by a citation rate of only 20% despite a 60% mention rate. This gap indicates that while the brand appears in AI-generated overviews, it is rarely cited as a source. Competitor pressure is moderate; Classbento leads in total citations with 74, but Vanilla Zulu leads in mention count (69) and raw score (71.7). Citation gaps are notable: Vanilla Zulu’s own domain accounts for only 10.0% of all cited domains, while Classbento.com.au captures 16.1%. A practical implication is that improving citation consistency on Google AI Overview could raise the brand’s overall score and reduce reliance on Bing for top-tier performance.

Scan evidence for Vanilla Zulu

Visibility score
70.6
Mention rate
72.0%
Citation rate
72.0%
Engines
5
Prompts
5

Strongest engines

EngineScoreMentionsCitations
Bing Search 97.3 100.0% 100.0%
Google Search 88.4 80.0% 100.0%
Perplexity 68.9 60.0% 80.0%
ChatGPT 60.0 60.0% 60.0%
Google AI Overview 44.0 60.0% 20.0%

Visibility gaps

EngineScoreMentionsCitations
Google AI Overview 44.0 60.0% 20.0%
ChatGPT 60.0 60.0% 60.0%
Perplexity 68.9 60.0% 80.0%
Google Search 88.4 80.0% 100.0%
Bing Search 97.3 100.0% 100.0%

Competitive landscape

  1. Vanilla Zulu brand vanillazulu.com.au Score 70.6
  2. Classbento classbento.com.au Score 46.2
  3. Redballoon redballoon.com.au Score 43.1
  4. Taya Kitchen Asian Culinary Classes tayakitchen.com.au Score 41.3
  5. Goldenpig goldenpig.com.au Score 33.0
  6. Queensland queensland.com Score 28.1
  7. Tripadvisor tripadvisor.com Score 19.4
  8. Wholesomebellies wholesomebellies.com.au Score 18.1

Most cited domains

  1. classbento.com.au 74 citations · 16.1%
  2. vanillazulu.com.au 46 citations · 10.0%
  3. tayakitchen.com.au 27 citations · 5.9%
  4. goldenpig.com.au 23 citations · 5.0%
  5. redballoon.com.au 21 citations · 4.6%
  6. queensland.com 16 citations · 3.5%
  7. tripadvisor.com 14 citations · 3.0%
  8. cozymeal.com 13 citations · 2.8%

Prompt highlights

PromptEnginesBrand mentionsBrand citations
cooking class for beginners in Brisbane 5 5 4
hands on Thai cooking class Brisbane 5 5 4
corporate team building cooking class Brisbane 5 4 4
Italian cooking class Brisbane vs Thai cooking class 5 2 4
best cooking classes in Brisbane for couples 5 2 2
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Google said AI Overviews reached more than 1.5 billion monthly users in 2025, while ChatGPT was confirmed at more than 2.5 billion prompts per day.

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AI citations are not the same as SEO rankings

A 2026 measurement study found nearly 30% of Google AI Overview cited domains did not appear in the co-displayed first page of organic results.

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18
AI engines and search sources tracked
2.5B+
ChatGPT prompts per day, confirmed by OpenAI
1.5B+
Monthly Google AI Overview users reported in 2025
~30%
AI Overview cited domains absent from first-page organic results

Sources: OpenAI-confirmed ChatGPT usage, Google AI Overview reach, 2026 AI Overview citation study.

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